17 Facts About Your Customer's You Can't Ignore...
Fact 1. At the end of December 2010, there were 10.4 million active internet subscribers in Australia. This represents annual growth of 16.7% and an increase of 9.9% since the end of June 2010... Source Australian Bureau of Statistics
Fact 2. 71% of survey respondents said they prefer dealing with retailers that provide an online shopping option... Source News Digital Media
Fact 3. 66% of respondents have never returned a product they bought online... Source News Digital Media
Fact 4. Those who used the internet for purchases spent, on average, $200 per month online. The median amount spent was $100... Source CCi Digital Futures 2010
Fact 5. Almost 9 in 10 Australian Internet users research products online... Source CCi Digital Futures 2010
Fact 6. 81.4% of Australian households have internet access... Source CCi Digital Futures 2010
Fact 7. 81.3% of Australian Internet users check their email account daily. The proportion that do not use email at all fell to 2.1%, suggesting that email is still the most ubiquitous application on the web... Source CCi Digital Futures 2010
Fact 8. 65.8% of Australian Internet users search for local community news. More than four in ten now do so at least weekly (41.5%), with one in five looking on a daily basis (20.6%)... Source CCi Digital Futures 2010
Fact 9. 51.1% of Australian Internet users use the net to look up information about Restaurants... Source CCi Digital Futures 2010
Fact 10. 65.8% of Australian Internet users purchase products or services over the Internet in an average month... Source CCi Digital Futures 2010
Fact 11. In 2007 46.2% of Australian Internet users used the internet to make purchases. By 2009 this figure was up to around two thirds. The increase in those purchasing was spread across all the frequency categories... Source CCi Digital Futures 2010
Fact 12. Between 2007 and 2009 the proportion of Australian Internet users spending more than $500 a month more than doubled, going from 9.6% to 22.6%. At the other end of the spectrum, those spending less than $50 a month more than halved, going from 22.4% down to 10.5%... Source CCi Digital Futures 2010
Fact 13. 88.0% of Australian Internet users use the internet to research products and services. 16.4% search on a daily basis and 38.9% search on a weekly basis... Source CCi Digital Futures 2010
Fact 14. 76.1% of Australian Internet users make travel bookings online. 31.3% do so on a monthly basis... Source CCi Digital Futures 2010
Fact 15. 73.1% of Australian Internet users research products and services before purchasing them offline... Source CCi Digital Futures 2010
Fact 16. 41.0% of retail shoppers research products and services offline before purchasing them online... Source CCi Digital Futures 2010
Fact 17. Australia is at the forefront of online commerce. Amongst comparison countries, Australia had the highest proportion of the population looking for product information at least weekly, and the highest proportion purchasing at least monthly online... Source CCi Digital Futures 2010
Competitor Analysis is about your business and your local competitors. Our team start with an in- depth keyword analysis of your business and we discover what your customers are searching for. The next step is investigating who are your online competitors competing for these keywords.
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